Prevention that works from early childhood

Healthy habits are best learned early. Scientific research consistently shows that the first years of life are a crucial window for establishing behaviours that influence physical, mental, and social health far into adulthood. FitKidz is designed to support public institutions in making prevention effective, measurable, and sustainable.

Early Prevention with Long-Term Value

FitKidz focuses on children aged 0–13, a phase in which movement and nutrition have the greatest impact on lifelong health outcomes. By integrating daily physical activity and healthy lifestyle education into childcare and after-school settings, we help prevent health issues before they arise instead of reacting once problems occur.

This preventive approach contributes to:

• reduced risk of overweight and obesity,
• improved physical fitness and motor development,
• stronger mental resilience and self-confidence,
• healthier daily routines around movement, food, and rest.

Movement and Nutrition Working Together

FitKidz combines two proven frameworks into one practical approach:

• The Wheel of 10 for versatile and well-rounded movement development
• The Wheel of 5 for healthy, balanced nutrition

Children learn how movement, food, and hydration support their bodies and minds — not through rules, but through experience, play, and positive reinforcement. This integrated approach increases engagement and strengthens intrinsic motivation.

Social Impact and Equal Opportunities

Health is not only physical. FitKidz also addresses social and cognitive development. Through structured and playful group activities, children develop:

• social skills such as cooperation and respect,
• perseverance and self-regulation,
• a positive relationship with their own abilities.

Because FitKidz is embedded in everyday childcare environments, it is accessible to all children, regardless of background. This makes the programme a powerful tool in promoting equal opportunities and social inclusion.

Supporting Public Health Goals

FitKidz aligns closely with the objectives of municipalities and public health organisations, including:

• preventive health policy,
• reducing long-term healthcare costs,
• promoting healthy lifestyles,
• strengthening community wellbeing.

By investing in early, structured prevention, public institutions create measurable impact both now and in the future.

FitKidz proves that early prevention is not only necessary, but effective.